Parts of the readings for this week dealt with the development of effective health messages. Kreuter and colleagues talked about the effectiveness of health communication and ways to improve its quality. They introduce a model of health communication planning that considers the source, the message, the channel factors, the receiver, and the destination of a message in respect to communication and how these components might be affected by culture. The article highlights that source credibility depends on expertise and trustworthiness. As much as I agree with that, I do think we need to differentiate here, because expertise can be different things to different people. For me, growing up in a biomedical world, expertise is defined differently than for someone who grew up around traditional healers. It was also interesting to read how messages are perceived differently depending who narrates them, showing cleary that receivers of messages try to identify themselves with the narrator, hence
This blog offers Mohan Dutta's reflections on the theoretical framework of the culture-centered approach, examining the interplays among Structure, Culture, and Agency in shaping marginalisation and the ways in which communities at the margins challenge structures. Writings on the blog are continually being revised to reflect the organic analysis of structure and agency.