The Margins Review · Culture-Centered Approach

  Marketing as the Con Third in a sequence — a university's ledger, and the impunity beneath the brand If the first of these essays anatomised the empty language of neoliberal management, and the second named the smooth figure who has built a career out of speaking it, this one follows the money. Because marketing is the conman's purest trade. Marketing is, by definition, the management of the gap between what a thing is and what it is said to be. In an honest institution that gap is small, and marketing is barely more than description — you say what you do, because you do it. In the con economy the gap is the whole point. The institution stops investing in the thing and starts investing in the saying of it; it pours its resources into the sign and starves the referent the sign was supposed to point at. To see how this works, and to see why it is allowed to keep working, it helps to do the one thing the con is built to prevent. It helps to open the books. So imagine a univer...

  The Century of the Conman A companion to Future-Ready for Nothing The empty sentence has an author. In the first of these essays I tried to dissect the hollow grammar of neoliberal management — address complexity, improve performance, build resilient, future-focused solutions — and to show that its emptiness is not a flaw but a function. But a grammar is not spoken by the air. Someone stands at the lectern. Someone has built a career, a class position, a whole biography out of speaking it fluently, and that someone is the representative man of our new millennium. He is suited and booted. He is smooth, suave, never flustered. He does the right smooth talking with the right borrowed lingo, the academic-sounding vocabulary he has lifted from the glittering, vacuous best-sellers sold at airports. He is, at once and interchangeably, the CEO, the director, the board member, the consulting guru, the go-to mover and shaker. He finds himself one gig after another. He reinvents himself ...

  Future-Ready for Nothing: The Bullshit Grammar of Neoliberal Crisis Management There is a sentence that now appears, in one variation or another, in every university strategy document, every consultancy pitch, every leadership job advertisement, every transformation roadmap that crosses my desk.  It promises to address complexity, improve performance, and build resilient, future-focused solutions.   Read it once and it sounds like competence. Read it twice and the floor drops out. There is nothing underneath. The sentence is a surface with no depth, a grammar with no referent, a confident voice speaking into a void it has manufactured and then volunteered to manage. I want to take this language seriously precisely because it asks not to be taken seriously, because its power lies in sliding past the reader before the reader can ask the only questions that matter.  Address complexity of what ? Improve performance for whom , measured against what , in service of whi...

  Whiteness Knows How to Stick The far right didn't defeat antiracism. Liberal multiculturalism had already disarmed it — learning, along the way, to speak in the borrowed registers of mana, care, and decolonisation. Picture a boardroom. The table is mostly Pākehā, or it is a leadership group that has carefully arranged a few brown faces along its edges, the way you might arrange cushions. Someone, finally, says the difficult thing. They name the pattern. Who keeps getting hired. Who keeps getting promoted. Whose voice carries the room, and whose keeps getting "circled back to." And before the sentence is even finished, the chair leans in — warm, almost tender — to remind everyone that this is a mana-enhancing space. That we hold one another with manaakitanga here. That perhaps this feedback could be reframed . That the kōrero has become a little unsafe. And just like that, the room closes. The person who named the racism is now the problem. Not for what they said, ...

  The Ideology of Calling It Ideology Simeon Brown, the Medical Council, and the grammar of inversion There is a particular kind of political act that announces itself softly. No statute is repealed at midnight, no building is occupied, no official is marched from a ministry. Instead a letter is not written. A term lapses. A reappointment that majority professionals in the relevant world voted for and/or expected, that the law permitted, that the body itself anticipated, simply does not arrive. The quiet of it is the point. And so, in the middle of June 2026, New Zealand's Minister of Health, Simeon Brown, declined to reappoint Dr Rachelle Love (Ngāpuhi, Te Arawa), a Christchurch head and neck surgeon and the elected chair of the Medical Council, along with her deputy, Simon Watt, even though both remained eligible to serve. The council itself elects its leaders from among the members the minister appoints; remove the members, and the leadership disappears with them. It was, by t...