Shoot the messenger...

Parts of the readings for this week dealt with the development of effective health messages. Kreuter and colleagues talked about the effectiveness of health communication and ways to improve its quality. They introduce a model of health communication planning that considers the source, the message, the channel factors, the receiver, and the destination of a message in respect to communication and how these components might be affected by culture. The article highlights that source credibility depends on expertise and trustworthiness. As much as I agree with that, I do think we need to differentiate here, because expertise can be different things to different people. For me, growing up in a biomedical world, expertise is defined differently than for someone who grew up around traditional healers. It was also interesting to read how messages are perceived differently depending who narrates them, showing cleary that receivers of messages try to identify themselves with the narrator, hence, cultural attributes might become important.

Donohew and colleagues talked about messages targeted at high sensation seekers (HSS) and low sensation seekers (LSS) and how messages need to differ in order to achieve best results. I am not sure how I feel about tis article yet. As much as I believe that different adds, TV shows, newspapers, ...any form of media as a matter of fact, appeal to different people, I don't know about grouping them in HSS and LSS only. Just seems very odd.

The Steptoe article...why was that in the readings Mohan? Maybe as a bad example of how not to do research? I will share my anger in class, I am sure you had some sort of reason to throw that in the readings.

I loved the article by Susser & Stein. It allowed so much insight on the different perceptions and ideas about HIV/AIDS and female condom use. It allowed the reader to be part of the conversations. However, I wondered, how come the donor agencies have money to give for the use of male condoms, bit not for female condoms? Is it because they are more expensive? They would fulfill the same purpose. If I were the women that were interviewed, I'd be mad. People coming in to show how the condoms work but then not bringing any samples along to pass out.

The whiteness of binaries that erase the Global South: On Communicative Inversions and the invitation to Vijay Prashad in Aotearoa

When I learned through my activist networks that the public intellectual Vijay Prashad was coming to Aotearoa, I was filled with joy. In my early years in the U.S., when learning the basics of the struggle against the fascist forces of Hindutva, I came in conversation with Vijay's work. Two of his critical interventions, the book, The Karma of Brown Folk , and the journal article " The protean forms of Yankee Hindutva " co-authored with Biju Matthew and published in Ethnic and Racial Studies shaped my early activism. These pieces of work are core readings in understanding the workings of Hindutva fascism and how it mobilizes cultural tropes to serve fascist agendas. Much later, I felt overjoyed learning about his West Bengal roots and his actual commitment to the politics of the Left, reflected in the organising of the Communist Party of India (Marxist), a political register that shaped much of my earliest lessons around Global South resistance, collectivization, and orga...

Upper caste Indian women in the diaspora, DEI, and the politics of hate

Figure 1: Trump, Vance and their partners responding to the remarks by Mariann Edgar Budde Emergent from the struggles of the civil rights movement , led by African Americans , organized against the oppressive history of settler colonialism and slavery that forms the backbone of US society, structures around diversity, equity, and inclusion (DEI) formed an integral role in forging spaces for diverse recognition and representation. These struggles around affirmative action, diversity, equity and inclusion were at the heart of the changes to white only immigration policies, building pathways for migration of diverse peoples from the Global South. The changes to the immigration policies created opportunities for Indians to migrate to the US, with a rise of Indian immigration into the US since the 1970s into educational institutions, research and development infrastructures, and technology-finance infrastructures. These migratory structures into the US were leveraged by l...

Whiteness, NCA, and Distinguished Scholars

In a post made in response to the changes to how my discipline operates made by the Executive Committee of the largest organization of the discipline, the National Communication Association (NCA), one of the editors of a disciplinary journal Rhetoric and Public Affairs (RPA), Professor Martin J. Medhurst, a Distinguished Scholar of the discipline, calls out what he sees as the threat of identity (see below for his full piece published in the journal that he has edited for 20+ years, with 2019 SJR score of 0.27). In what he notes is a threat to the "scholarly merit" of the discipline, Professor Medhurst sets up a caricature of what he calls "identity." In his rhetorical construction of the struggles the NCA has faced over the years to find Distinguished Scholars of colour, he shares with us the facts. So let's look at the facts presented by this rhetor. It turns out, as a member of the Distinguished Scholar community of the NCA, Mr. Medhurst has problems wit...

Mohan Dutta: Culture-Centered Approach

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