Adapting behaviors...

My take home message from this week's readings was that in many instances focussing on "adapting behaviors" would do much good than focussing on "prevention". Of course, ideally, we should work on prevention behaviors but there are situations in which culture, structure and agency make it difficult to display the preventive behaviors. In such circumstances, an adaptive behavior makes sense.

Lifeskills training, training to negotiate, skill building on taking the optimum decisions within the context are ways in which we promote "adaptive behaviors". Of course I am trying to connect culturally situated approaches with the "behavioral" approaches. Focussing on adaptive behaviors also has a good match with the "prediction" objective; as they are more efficient and achievable.

Consider the oft discussed case of vegetable and fruit consumption as a cancer prevention behavior being advised to the inner city population. Here, we would not get much of an outcome in terms of actual display of the behavior as issues of structure and access come into play. At risk of sounding cultural relativist, I would also say that there are cultural issues imbued in the segment of populations related to food consumption (Ref. soul food...) which most often constitute the inner city populace. So, what do we do as health communication experts? Maybe the answer lies in promoting "adpative behaviors". But again let me make it clear that this is just a part of the whole rubric and not the solution "PILL".

My other take home message was that when I do research with vulnerable populations, I should always take care not to raise expectations..a la Susser and Stein...They got their publications and "ethnographic research" trips to exotic places and hard to reach populations..but the female condoms remained out of reach from 1992 to 1999 and still today. As researchers, scholars, practitioners, do ask...What gives..? There is not a right (desirable?) answer again and it depends on you and your priorities and level of comfort.

Jai Ho!!

The Haka, the Hurt, and the Work We Owe

The Haka, the Hurt, and the Work We Owe An Indian in Aotearoa reflects on resistance, complicity, and the solidarities we have yet to build Mohan Jyoti Dutta I watched the haka. I watched it several times, in fact. Each time, I tried to sit with what I was feeling before reaching for what I was supposed to think. Let me be honest about who I am in this conversation, because that matters. I am an upper caste, upwardly mobile Indian man. I am a professor at a university in Aotearoa. I carry the accumulated privileges of Brahminical socialisation, of English-medium education, of institutional access that was never designed for the communities I now write about and alongside. I say this not as confession but as orientation — because where you stand shapes what you see, and I have learned, through years of working with communities at the margins, that the refusal to name your own location is itself a colonial habit. The haka directed at Parmjeet Parmar did not offend me. It ...

Whiteness, NCA, and Distinguished Scholars

In a post made in response to the changes to how my discipline operates made by the Executive Committee of the largest organization of the discipline, the National Communication Association (NCA), one of the editors of a disciplinary journal Rhetoric and Public Affairs (RPA), Professor Martin J. Medhurst, a Distinguished Scholar of the discipline, calls out what he sees as the threat of identity (see below for his full piece published in the journal that he has edited for 20+ years, with 2019 SJR score of 0.27). In what he notes is a threat to the "scholarly merit" of the discipline, Professor Medhurst sets up a caricature of what he calls "identity." In his rhetorical construction of the struggles the NCA has faced over the years to find Distinguished Scholars of colour, he shares with us the facts. So let's look at the facts presented by this rhetor. It turns out, as a member of the Distinguished Scholar community of the NCA, Mr. Medhurst has problems with w...

The Substack and the Slur: How a Manufactured Crisis Toppled a Wahine Māori Political Editor

The Substack and the Slur: How a Manufactured Crisis Toppled a Wahine Māori Political Editor On the architecture of the Aotearoa culture-war machine, and the danger it poses to a democracy heading into 2026 There is a particular cadence to the afternoon on which the career of a senior Māori journalist at TVNZ is finished. It is unhurried. It begins with a tweet — in this case, a single image of a typed statement, posted by Maiki Sherman, the now-former political editor of TVNZ, on the afternoon of Friday, 8 May 2026, announcing that she had parted ways with the broadcaster. The post was terse, dignified, and final. As RNZ later reported , Sherman wrote that the scrutiny of the previous week had placed enormous pressure on her and rendered her role "untenable." The first wahine Māori to lead a major broadcaster's political team was gone. The story that finished her had not, ten days earlier, existed in any newspaper, on any wire, on any website you would consider mai...

The Margins Review · Culture-Centered Approach

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