In my book "Communicating Social Change: Structure, Culture, and Agency," I begin with the premise that how we define, operationalize, and measure social change essentially needs to be re-conceptualized in order to articulate an entry point for transformative politics in te backdrop of neoliberalism. I base this argument on the notion that traditional conceptualizations of social change perpetuate the status quo through their emphasis on individual behavior change in target populations and systematically ignoring the necessity for structural transformations. This is particularly true of social change as configured within capitalist formations, where the basic premise of social change has been co-opted within the frameworks of capitalism to keep intact the positions of oppression among the owners of capital, extracting profits through the exploitation of labor. Therefore, for a transformative moment to be re-captured witin the context of contemporary neoliberal phenomena w...
This blog offers Mohan Dutta's reflections on the theoretical framework of the culture-centered approach, examining the interplays among culture, communication and marginalisation. It also explores resistance, the ways in which communities at the margins challenge structures. Writings on the blog are updated to reflect the organic analysis of structure and agency. Occasionally, this serves as a space for interlocutors examining marginalisation and voice.