The neoliberal mobilization of trauma discourse that ushers the far-right

The neoliberal establishment, replete with its performative identity games, has powerfully co-opted the trauma discourse to serve the agenda of neoliberal power structures.

Trauma as a communicative device in everyday discourse is mobilized to silence critical conversations.

Conversations around accountability are carefully silenced because they are traumatizing.

Conversations asking critical questions? Just label them as gaslighting, and there you have it.

The neoliberal infrastructure, replete with its capitalist logics NGO-izing social change, continually tells us that we have no space for critique, that critical conversations marginalize us. Each of us that have found our ways into some circle of power find a way to perform the perfect victim, crying trauma and pointing to our marginalization just so we can't be scrutinized.

Such uncritical co-option leaves intact the hegemonic structures, paving the way for the far-right to further consolidate power. It fails to ask the necessary questions that are vital to transformation.

For actual social change communication work, it is vital that we disrupt the carefully crafted discourses of trauma, gaslighting, etc., name their neoliberal roots, and organize to dismantle them. The work of dismantling is one of first and foremost turning to spaces of organizing as spaces of necessary critique and interrogation.

The Haka, the Hurt, and the Work We Owe

The Haka, the Hurt, and the Work We Owe An Indian in Aotearoa reflects on resistance, complicity, and the solidarities we have yet to build Mohan Jyoti Dutta I watched the haka. I watched it several times, in fact. Each time, I tried to sit with what I was feeling before reaching for what I was supposed to think. Let me be honest about who I am in this conversation, because that matters. I am an upper caste, upwardly mobile Indian man. I am a professor at a university in Aotearoa. I carry the accumulated privileges of Brahminical socialisation, of English-medium education, of institutional access that was never designed for the communities I now write about and alongside. I say this not as confession but as orientation — because where you stand shapes what you see, and I have learned, through years of working with communities at the margins, that the refusal to name your own location is itself a colonial habit. The haka directed at Parmjeet Parmar did not offend me. It ...

Whiteness, NCA, and Distinguished Scholars

In a post made in response to the changes to how my discipline operates made by the Executive Committee of the largest organization of the discipline, the National Communication Association (NCA), one of the editors of a disciplinary journal Rhetoric and Public Affairs (RPA), Professor Martin J. Medhurst, a Distinguished Scholar of the discipline, calls out what he sees as the threat of identity (see below for his full piece published in the journal that he has edited for 20+ years, with 2019 SJR score of 0.27). In what he notes is a threat to the "scholarly merit" of the discipline, Professor Medhurst sets up a caricature of what he calls "identity." In his rhetorical construction of the struggles the NCA has faced over the years to find Distinguished Scholars of colour, he shares with us the facts. So let's look at the facts presented by this rhetor. It turns out, as a member of the Distinguished Scholar community of the NCA, Mr. Medhurst has problems with w...

The Substack and the Slur: How a Manufactured Crisis Toppled a Wahine Māori Political Editor

The Substack and the Slur: How a Manufactured Crisis Toppled a Wahine Māori Political Editor On the architecture of the Aotearoa culture-war machine, and the danger it poses to a democracy heading into 2026 There is a particular cadence to the afternoon on which the career of a senior Māori journalist at TVNZ is finished. It is unhurried. It begins with a tweet — in this case, a single image of a typed statement, posted by Maiki Sherman, the now-former political editor of TVNZ, on the afternoon of Friday, 8 May 2026, announcing that she had parted ways with the broadcaster. The post was terse, dignified, and final. As RNZ later reported , Sherman wrote that the scrutiny of the previous week had placed enormous pressure on her and rendered her role "untenable." The first wahine Māori to lead a major broadcaster's political team was gone. The story that finished her had not, ten days earlier, existed in any newspaper, on any wire, on any website you would consider mai...

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