Skip to main content

The inequality industry and the seduction of empathy


As inequalities have grown globally, global elites (the 1%) and their academic mouthpieces respond to the growing public anger about inequalities by issuing calls for societal transformation.

They inform us, inequalities are rising and that's a problem (just as they profit from these inequalities).

The urgent need for transformation in the individual mindset is the call of the hour.

They appeal to our consience, suggesting a much needed transformation in our beliefs and attitudes is needed to address global inequality.

Appeals for addressing inequality are rife with narratives of kindness, heartfulness, caring, and compassion.

Elite media are rife with stories of inequality, often hidden behind a paywall. They document different aspects of inequalities and then present expert voices pontificating on the trends in inequalities.

Elites urge "greater attention needs to be paid to inequality."

Now that elites have declared inequality is a trend for concern, academic mouthpieces jump onto the bandwagon. New talks, discussion forums, exhibitions, and closed door meetings are organized on solving the problem of inequality. Academics looking for funding are given a new problem to work on.

The sort of transformation urged by these elites however is very much a perpetuation of the neoliberal status quo, urging for greater empathy toward the underserved segments of society. It is the responsibility of the individual to feel empathy, to develop a heart, and to rise up to the challenges of giving to the needy.

The solution to inequality therefore is the cultivation of heart among the bourgeoisie and the power elite.

Elite audiences are urged to respond with feelings.

The often-used missionary rhetoric of "lifting the burden of the soul" is scripted into the empathy narrative.

Images, stories, voices are catalyzed by the elite to generate empathy.

An entire array of market-based tools then are promoted by the inequality industry in solving the problem of inequality, all directed toward cultivating individual empathy.

As a "communicative inversion" (Dutta, 2016), the seduction of empathy keeps intact the neoliberal status quo while at the same time offering a narrative of transformation.

While individual behaviors are targeted, the overarching structures are kept intact. This is the fundamental paradox of the inequality industry.

The feel good talk perpetuated by the industry calling for urgent societal response leaves intact the fundamental inequalities in distribution of power, opportunities for impacting policy, voice, and material distribution of resources.

That the vast concentration of resources in the hands of the power elite is the fundamental problem underlying global inequalities is inverted, instead presenting the 1% as the panacea to the problem of inequality.

References

Dutta, M. J. (2016). Neoliberal health organizing: Communication, meaning, and politics. Routledge.
 

Popular posts from this blog

The Haka, the Hurt, and the Work We Owe

  The Haka, the Hurt, and the Work We Owe An Indian in Aotearoa reflects on resistance, complicity, and the solidarities we have yet to build Mohan Jyoti Dutta I watched the haka. I watched it several times, in fact. Each time, I tried to sit with what I was feeling before reaching for what I was supposed to think. Let me be honest about who I am in this conversation, because that matters. I am an upper caste, upwardly mobile Indian man. I am a professor at a university in Aotearoa. I carry the accumulated privileges of Brahminical socialisation, of English-medium education, of institutional access that was never designed for the communities I now write about and alongside. I say this not as confession but as orientation — because where you stand shapes what you see, and I have learned, through years of working with communities at the margins, that the refusal to name your own location is itself a colonial habit. The haka directed at Parmjeet Parmar did not offend me. It ...
Read more

Whiteness, NCA, and Distinguished Scholars

In a post made in response to the changes to how my discipline operates made by the Executive Committee of the largest organization of the discipline, the National Communication Association (NCA), one of the editors of a disciplinary journal Rhetoric and Public Affairs (RPA), Professor Martin J. Medhurst, a Distinguished Scholar of the discipline, calls out what he sees as the threat of identity (see below for his full piece published in the journal that he has edited for 20+ years, with 2019 SJR score of 0.27). In what he notes is a threat to the "scholarly merit" of the discipline, Professor Medhurst sets up a caricature of what he calls "identity." In his rhetorical construction of the struggles the NCA has faced over the years to find Distinguished Scholars of colour, he shares with us the facts. So let's look at the facts presented by this rhetor. It turns out, as a member of the Distinguished Scholar community of the NCA, Mr. Medhurst has problems with w...
Read more

The Suit Walks the Corridor

  The Suit Walks the Corridor At ten past nine on a Monday the corridor on the top floor of the administration building fills with the sound of expensive shoes. The carpet up here was laid in the last refurbishment and still gives slightly underfoot, the way a good hotel lobby does, and the doors along it close with the soft, well-engineered thud of a German car. Along this carpet, in the direction of the lift marked Executive, comes the suit. It comes in navy and in charcoal, in the odd daring pinstripe, in the female version too, a tailored jacket over a silk shell, and heels that announce themselves on the tile of the lift lobby a full three seconds before the person arrives. The suit carries a flat white from the good cafe, the one that closed the student cafe to open, and a lanyard that swings with the confidence of a thing that opens doors. The suit passes the framed founding professors, who were photographed in gowns and look, at this distance, like a row of disapproving pe...
Read more