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Queries about culture-centered health initiatives.

1) On what scale must a culture-centered health campaign be launched such that it not only disrupts the narratives of the dominant discourse in one particular context but also compels the neoliberal structures to sit up and take note of the difference that such a bottom-up initiative is capable of making?

2)While I do not underestimate the power of a grassroots initiative such as the Sonagachi HIV/AIDS Program (SHIP), I wonder to what extent such an initiative changes the way the mainstream, neoliberal health campaigns pertaining to HIV/AIDS in India operate especially in the context of sex workers elsewhere in Kolkata or in other Indian metropolitan cities?

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