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Disrupting neoliberalism

1) In chapter 2 of Communicating Social Change one comes across a very comprehensive picture of how the World Bank along with the national elite promote neoliberalism and an overall societal ambiance where voices of the poor go unheeded. But when one tries to disrupt these structures, what does one do -- in practical terms? Where does one start?

2) Instead of disrupting the overall structure of neoliberalism, is there a way to ensure -- through proper policies -- that the profit that's made in a neoliberal market actually do trickle down to the lower segments of society? In other words, is there a way to ensure through appropriate policies that neoliberalism keeps its promise? Or is that idea itself an illusion?

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