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Queries surrounding the Culture-centered approach

1) In the chapter 1 of Communicating Social Change, Dutta (2011) cites Ganesh et al. as emphasizing “the relevance of working with resistance movements in challenging the dominant discourses of neoliberalism, engaging with the discursive processes through which organizing gets constituted, developing new forms of organizing globalization from below that offer new ways of challenging the neoliberal structures” (p. 52-53). My question is, through what practical communication strategies can the dominant discourse of something as globally-pervasive as neoliberalism be effectively challenged? More importantly, how does one ensure that the success of a certain resistive movement is not simply local, but that it is has brought about a major structural change that will have positive effects elsewhere as well?

2) How does an activist or a researcher – as an outsider and someone who’s a product of the dominant structures – gain entry into and win the confidence of members of a marginalized community – especially one that has been abused and exploited – to the extent that they open up to the activist or researcher?

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