In Chapter 1 of Communicating Social Change Dutta (2011) unpacks the different approaches to social change, pointing out specifically how conventional approaches that are often top down in nature perpetuate injustice in social structures especially in Third World. Alternatively, Dutta’s 2011 canvass a new approach, the culture-centered approach which seeks to change the social structures that perpetuate injustice. One key point in this week’s reading is the importance of resistance in bringing about social change that the CCA promotes. According to Dutta 2011, collective resistance to social injustice is an effective strategy to bring about change in social structures. My question is: 1.Given that resistive actions that are geared towards disrupting systems of production are usually violent in nature often leading to the death of marginalized population, so I am wondering if there are specific communicative strategies to minimize the wanton death of the subaltern mass? 2.Having wi...
This blog offers Mohan Dutta's reflections on the theoretical framework of the culture-centered approach, examining the interplays among Structure, Culture, and Agency in shaping marginalisation and the ways in which communities at the margins challenge structures. Writings on the blog are continually being revised to reflect the organic analysis of structure and agency.