Mohan Dutta: Culture-Centered Approach

The bulwark of health communication is built on the premise of communication as a tool of behavior change. Since the invention of film, communication scholars, practitioners, and policy makers have been obsessed with the power of media technologies to transform behaviors of audiences that can be targeted through messages. Mass media as tools of propaganda are invested with miraculous powers of transformation. The power of communication to bring about magical transformations in the behaviors of those it touches forms the mainspring of the lay obsession with magic bullet theories of the media. The media effects literature over the last four decades has robustly debunked the magic bullet ideology. These magic bullet theories have been witnessing a catalytic return since the advent of social media in the form of the renewed interest in behavior change theories, now packaged in big data analytics, nudge, and behavioral insights. What these renewed fascinations with media technolog...

We need all the solidarity we can have, you say, Now is the time to stand up Brown, black, yellow, White All together Voices raised together. You say, Now is not the Time for critique Within As the power must be checked We need all the solidarity We can have. But solidarity Can't be dictated you see. I don't trust you. Don't trust your brand of imperialism that stinks of its colonial overtones and undertones. Your solidarity doesn't stand by me I remember In your liberal glory I become another victim, a relic of incivility. But now, You want my solidarity? No, I just can't roll over and lend you my solidarity. For solidarity is won shoulder to shoulder through struggles fought and bodies on the line.

The White liberal is in essence an interventionist that fundamentally believes in the God-ordained American right to intervene in the World to spread the message of democracy. She comes in many colors, White, Brown, Black, Yellow. But in her heart, she is White. Her Whiteness is epitomized in her unshakeable faith in her American values of democracy that must be spread the world over. She is the defender of democracy. Spreading democracy is her moral responsibility. The dazzling glare of Whiteness leaves no room for critique or reflection. For the White liberal, the colonial nature of Whiteness must be erased as it is an inconvenient truth. Any conversation on democracy and the imperial mission is a distraction, we are told. To retain the hegemony of Whiteness therefore is to place your unquestioned faith in the pillars of White liberalism and its uplifting message that saves dark souls. The parochialism of Whiteness is in essence the tool that perpetuates the hegemony of ...

Elitism guts human soul. As a way of dis-engaging from the world of the people, elitism defines the beings of experts, who, sitting from their elitist positions, make evaluative judgments and decisions about the "people," the population. Essential to these judgments are value positions that accord legitimacy to elite expertise. The elite class knows best. The elite must decide policies and programs. These decisions must be removed from the people to give them the legitimacy of expert knowledge. The elite vantage point is one of distance, cultivated through strategies that put up walls, distinguishing expert knowledge from populism, the way of the people. The first step to elitism is the exhumation of the human-ness of connecting to people. To become an elite, one must first be disconnected. To be an elite is to stand out, to be different, to climb the established ladder of hierarchy to the desired position of power. Essential to this climbing to a position ...

I have been struck by how often we call for dialogue only to silence difference. The call to dialogue is usually from power. Dialogue, or the performance of it, thus is a strategic tool for the powerful in such instances. As a strategic tool, dialogue is inherently un-dialogic. It is un-dialogic because it is strategic. Cultural centering of dialogue is a radical departure from this strategic notion of dialogue as a tool of the status quo. To culturally center dialogue is to open to the idea of dialogue as difference. Dialogue as difference is articulated "from" or "with" the margins, recognizing the human agency of those at the margins as participants in production of truth. The recognition of margins as legitimate sources of producing truth claims inherently turns dialogue as a site of difference. Rather than serving as an instrument of the status quo to reproduce truth claims as seen from the vantage point of those in power, culture-cen...

In the post-Trump U.S., following from post-Brexit U.K., the safety pin has emerged as a symbolic declaration of solidarity, the declaration of a safe space. In the face of the rise of bigotry and hatred in public discourse, the safety pin signals a clarion call to stand by those in U.S. society feeling the brunt of the climate of intolerance. We could certainly use more solidarity at this juncture of U.S. history. Wearing a safety pin is also a material marker of standing by the marginalized in public spaces, where bigotry has been making its appearance. As much as the symbolic show of safety pins points toward an entry point for solidarity, it is important interrogate the symbolic nature of solidarity. The sudden expression of solidarity marked by an event (election of a bigot as the President of the U.S. whose campaign has anchored itself in a narrative of hate) declares that event as the moment of crisis. The marking of the election as a crisis moment obfuscate...

In conducting fieldwork with communities living in poverty, I have often had to interact with bureaucrats in a variety of countries. Although these interactions are contextual and culturally constituted, one feature that tends to resonate across the interactions is the impermeability of the bureaucrat. For most community members, the bureaucrat is intimidating. Usually selected through some kind of a grade-based/exam-based system, in a number of these countries, the bureaucrat is identified by his/her pedigree. Strong academic performance. Strong performance on entrance exams. While these qualities prepare the bureaucrat well in analytical thinking, they alone are not sufficient. Without humility and compassion, the bureaucrat becomes the impermeable face of the State, disconnected from everyday people, their lived experiences, and their struggles with making a living. Without the exposure to the reality of the everyday struggles of the people, the bureaucrat beco...