The Margins Review · Culture-Centered Approach

Engagement taxes the body of the engaged academic. Some days, when the body is tired, and the spirit has been beaten up by the insistence of structures to be impervious, the engaged academic wonders: What is the price we pay for engaged scholarship? Engagement assumes a sense of willingness/openness of structures "to" engage. Engagement also assumes the continued openness of communities at the margins to engage, to come to conversations, especially when their lived experiences with engagement often teaches them to not trust structures, to not have hopes in the possibilities of making spaces within structures. In this dance between community life and organized structures of social life, the engaged academic negotiates power, the privilege of the engaged position, and the challenges that come with it. Because in so much of my earlier writings I attend to Spivak's evocative concept of "privilege as loss," in this post, I will attend to the...

Society and impact are the two definitive constructs that make up the concept of social impact. Yet, this very nature of social impact that is guided toward the question of social good and the role of knowledge in contributing to social good is increasingly obfuscated from corporatized metrics for measuring social impact and from the benchmarks put forth by university administrators speaking to this corporatized structure of Universities globally. In this narrowly corporatist view, social impact is defined and measured in instrumental metrics that serve the interests of transnational capital. The guiding principles for articulating and evaluating social impact are narrowly constrained within corporatist agendas. Metrics such as industry engagement, patents, and revenue generated are thoughtlessly calculated and put forth as metrics of social impact. Inherent in these uncritical adoption of corporatized metrics is the fundamental rift between social impact and the corporate a...

The meritocratic rhetoric works well in cultivating an ideal of providing opportunities for those with merit. The very notion that if you have merit you can move through social structures is seductive. In extolling the virtues of merit as individual ability and sheer hard work, the meritocratic rhetoric obfuscates the structures that constitute merit. Merit, however, does not exist in a vacuum. It is produced in societal structures, amid overarching inequities and differentials in distribution of power that define what is merit and then reward certain forms of merit. Merit is a product of social networks and circles of influence. The ability of an individual is cultivated in relational ties, and in socially held bonds. These socially held bonds are further cultivated in schools of merit-making. For instance, the sites of educating merit are themselves further sites of producing elite networks of the meritorious that can then leverage these networks for a wide variety of ...

Structures often reproduce their oppression through the trope of culture. The concept of context is brought about to justify another oppressive policy or another disenfranchising aspect of the status quo. For the status quo, culture is a tool, one that conveniently allows the powerful to bypass critical interrogation. To the extent that structures can render structural oppression as culturally situated, the conversation on transforming structural inequities is deflected. There are no basis for the organizing of social change as the structurally constituted inequity is constructed as cultural. The explanatory framework of culture thus emerges as a tool that reproduces the marginalization of the disenfranchised, consolidating power in the hands of the status quo. One such example of the reproduction of the culturalist narrative to justify and reproduce violence is the "Asian cultures" frame. The depiction of "Asian cultures" as justifications for structural...

The bulwark of health communication is built on the premise of communication as a tool of behavior change. Since the invention of film, communication scholars, practitioners, and policy makers have been obsessed with the power of media technologies to transform behaviors of audiences that can be targeted through messages. Mass media as tools of propaganda are invested with miraculous powers of transformation. The power of communication to bring about magical transformations in the behaviors of those it touches forms the mainspring of the lay obsession with magic bullet theories of the media. The media effects literature over the last four decades has robustly debunked the magic bullet ideology. These magic bullet theories have been witnessing a catalytic return since the advent of social media in the form of the renewed interest in behavior change theories, now packaged in big data analytics, nudge, and behavioral insights. What these renewed fascinations with media technolog...