Social impact has secured its legitimate place in University conversations across global spaces. In the face of the global challenges we face, Universities both feel the pressure from taxpayers as well as see an opportunity in generating knowledge directed at addressing social impact. Some form or the other of the rhetoric of social impact is a part of the branding strategy of most Universities today. Yet, I worry that the conversation on social impact often ends up in empty sloganeering, devoid of accountability to the various stakeholders that a social impact conversation would hold the University to. Slogans such as "We change the world," and "Making a difference" are so widely used that "change" and "difference" have become commonplace words, devoid of meaning and value, and devoid of mechanisms for holding Universities accountable to these slogans. In other words, like bad advertising campaigns, they have become selling p...
The culture-centred blog of Mohan J. Dutta — Massey University, Aotearoa. Home of The Margins Review: critical intellectual opinions from Aotearoa to the world.