Mohan Dutta: Culture-Centered Approach

University of Michigan Professor of Communication Susan Douglas has come under attack from the political Right for a column in the magazine In The Times. In her column titled "It's okay to hate Republicans," Douglas opens with a rhetorical attention grabber "I hate Republicans," beginning with "I can't stand the thought of having to spend the next two years watching Mitch McConnell, John Boehner, Ted Cruz, Darrell Issa or any of the legions of other blowhards denying climate change, thwarting immigration reform or championing fetal 'personhood'," and drawing the attention of the reader to the climate of intolerance that is promoted by the conservatives. Professor Douglas' essay, read in full, attends to the underlying principles of aversion to social change and acceptance of inequality that form the core of the conservatives. The political right, including a Republican member of the Board of Regents of the University...

The accelerated corporatization of University structures breeds new forms of vulnerabilities within Universities, essentially altering the mission, vision, and organizing structures of Universities. Universities, having had to raise funds in the face of reduced state funding and public support, have to increasingly depend on donors to carry out their vital functions. Moreover, in order to participate in this continually reinvented game of branding and unique selling propositions, which in turn are essential to further fund-raising, Universities have to keep generating the perceptions of speed, innovation, and change. To sustain the brand image of the university, new programs must be introduced, new buildings must be built, new initiatives must be launched, and new labs must be built. The glamor and appeal of the university are maintained through the deployment of an army of mid-managers who implement newly borrowed metrics, come up with new set of indicators, and introduce eve...