Mohan Dutta: Culture-Centered Approach

The recent victory of the Aam Admi Party in New Delhi has been received with much jubilation among the middle class in India. The newspapers are inundated with celebratory stories of the everyman who has stepped into politics. Celebratory Facebook posts and twitter feeds speak about the arrival of the every man. The victory is celebrated as a historical victory, as a harbinger for the appearance of the aam admi, the everyday man on the political stage. This narrative strikes me as appealing to the middle class in India precisely because of the apolitical politics of the Aam Admi party. There is no specific ideology to root the politics in. There are no macro stories for the party other than the story that the party represents a fight against corruption in the political structures in the country. That the political structures need to be fought is indeed a relevant and much-needed political conversation. And yet, the aam admi's political participation stops at looking at c...

One of the threads that runs through elite discourse on social welfare is an anxiety about the laziness of the poor. Much of the focus of such discourse is on equating social welfare policies with laziness, with the implicit suggestion that somehow policies of social welfare that provide for the very basic capacities of life such as access to health care and a minimal standard of living would prompt the poor to become lazy, to become dependent on the limited taxpayer resources and on the state. Also, carrying an almost moral thread, this line of thinking suggests that social welfare programs should not breed immoral behaviour among the poor, manifest in laziness, lack of work ethic, alcoholism, unsafe sex etc. The cautionary tale therefore regales us with a moral warning about the potential moral hazards of social welfare. Yet, most of our research on the culture-centered approach to health communication with communities living at the very margins suggests that such elite discou...