When structures strategize to cultivate creativity, creativity emerges as/in resistance
The very nature of structures, as frameworks for organizing communicative opportunities, is antithetical to the creative expressions that emerge organically from communicative spaces in community life.
In other words, structures, with their rules and roles, forms and mechanics of control, impede the possibilities of expressions, especially expressions that emerge spontaneously from the everyday interactions and textures of community life.
With their monocultures, driven by homogeneous logics of control and profiteering, structures see creativity as opportunities for consolidating power and control. Creativity is the next buzz word for drawing in investments and for fashionable product positioning.
The scramble of authoritarian structures globally for the creative unique selling position is a good reflection of this drive for creativity as a profitable resource, commoditized into instruments that can draw in financial opportunities.
Creativity is targeted as a site of management, written into organizational logics of efficiency, turned into quantifiable metrics that structures can utilize to reproduce their power and control.
In contract, creativity in cultural contexts, as the everyday expressions of new ideas and thoughts, thrives in the fissures of such structures, not in manicured creative innovation hubs, but amid the resistance voiced in community contexts, amid the expressions of everyday life in community participation.
Structures form the constraints on which creativity works in order to foster spaces, sites, and opportunities for expression.
The very impetus of structures to cultivate creativity is resisted through the everyday expressions of creativity in community life.