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Showing posts from November, 2007

Your Subject Pools, Your Theories

When I came to graduate school in the mid 90s and started learning about many of the health communication theories by reading the empirical literature, I was taken aback by the number of studies that were published out of samples in US classrooms. These were theories tested by scholars embedded in Eurocentric hegemony and were tried out through tests on subjects who were embedded within the same hegemonic configurations. In contrast, the number of concepts and theories that were advanced by scholars from elsewhere or were developed through methodologies that were open to engaging with alternative publics were simply absent. The lopsidedness of the voices that made the knowledge claims and that served as the building blocks for making these claims in the backdrop of those that were absent was initially jarring. I must say that I continue to be jarred by this lopsideness even after having survived the academia for over a decade and for perhaps having risked being co-opted through the pro