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Showing posts from March, 2018

When culture reproduces state-market control

The turn to "culture" as a legitimate tool for measurement, evaluation, prescription, and implementation is intertwined with the incorporation of culture into sites of state-market control. Culture, as the handmaiden of the neoliberal transformation of societies, is incorporated into the logics imposed by the state toward the transformation of human lives under the overarching logic of the market. The cultural subject is an individualized self-interested consumer, participating through the state-controlled techniques of hyper-engagement to generate revenues for the market. The authoritarian techniques deployed by the state mechanize the terms, textures, techniques, and possibilities for cultural participation. The message, "the market rules," is incorporated into a wide range of cultural artefacts that consistently sings the song of the market. Cultural consumption, mediated through the market logics, is turned into points of profiteering, simultaneou