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Showing posts with the label narratives

Neoliberalism, India Shining, Culture Redefined...

The narrative of "Shining India" is a fairly straightforward narrative. It is a story of growth and development, a story of high rises, start ups, call centers, IT hubs, and tremendous development accomplished through trade liberalization. Development is storied in the form of infrastructures, roads, hopitals for NRIs, and the multiplexes that are continually being targeted at the NRIs living abroad (look for instance at the most recent narratives of development being articulated in the context of Gujarat). India has progressed so much that going back to India is no longer a dream, but rather a reality, where you can combine the lifestyle of neoliberal capitalism with the spices of the local culture, filled with the colors, tastes, and thrills of the spaces NRIs nostalgically think of as home. For the NRI, it is once again an opportunity to re-invent one's home that is now devoid of the problems of poor infrastructure that once plagued India. It is precisely however i