Comparative theories of communicating social activism and change

1) How did the examples (e.g. Every Kid Counts) provided by Frey and Carragee demonstrate communicating social change? In what ways is it similar/different from the concepts identified by Dutta in our readings thusfar?

2) What is "communication orientation"? How is it different from standpoint theory? In what ways does co-culture theory achieve similar/different aim and projects as CCA?



Social activism is an intentional action toward the goal of bringing about social change. It is a policy of vigorous action, especially in social and political spheres. Thanks a lot....

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