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Communicative practices

In Chapter 2 of communicating Social Change, Dutta (2011) discusses the communicative practices utilized by the West and transnational corporations in maintaining the status quo that continuously marginalize Third World countries. Dutta highlights the use of languages such as primitivism, modernity and culture as words that negatively frame the activities of Third World countries. Alternatively, the TNCs and the West use the language of development, enlightenment to carry out actions that perpetuate poverty in the South:
My questions:
1. What strategies can the South employ to change such negative framing of its practices?
(B) What are some of the communicative strategies to counter the rhetorical framing of cultural practices as barbaric and backward?

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