In Chapter 1 of Communicating Social Change Dutta (2011) unpacks the different approaches to social change, pointing out specifically how conventional approaches that are often top down in nature perpetuate injustice in social structures especially in Third World. Alternatively, Dutta’s 2011 canvass a new approach, the culture-centered approach which seeks to change the social structures that perpetuate injustice. One key point in this week’s reading is the importance of resistance in bringing about social change that the CCA promotes. According to Dutta 2011, collective resistance to social injustice is an effective strategy to bring about change in social structures. My question is:
1.Given that resistive actions that are geared towards disrupting systems of production are usually violent in nature often leading to the death of marginalized population, so I am wondering if there are specific communicative strategies to minimize the wanton death of the subaltern mass?
2.Having witnessed series of resistive actions in my home country in Africa, I have realized that often times, such resistance to oppression and social injustice are hijacked by groups with intentions that are unrelated to social change, consequently perpetuating actions that are antithetical to social change.Again,my question is: Are there communicative tactics that could help prevent genuine resistive acts from snowballing into unintended consequences, or how can communication specialists frame resistive actions without igniting broader violence