Much of the terms of internationalization of Communication as a discipline driven by the International and National Communication Associations are juxtaposed in the backdrop of the proliferation of the Communication discipline outside of the U.S. Across Asia, from China and India to Vietnam, Indonesia, Malaysia, and Bangladesh, communication programs have proliferated at an exponential rate. The growing communication sectors across Asia call for pedagogical opportunities that train the next generation of communication practitioners across Asia. Communication training in many parts of Asia is driven by practical industry needs for communication skills. Programs therefore focus on teaching the basic skills of journalism, marketing communication, advertising, and public relations. Although the nature of communication training varies across sub-regions and nation states within Asia, the overarching emphasis on skills training for the professional communication industries is a thread
This blog offers Mohan Dutta's reflections on the theoretical framework of the culture-centered approach, examining the interplays among Structure, Culture, and Agency in shaping marginalisation and the ways in which communities at the margins challenge structures. Writings on the blog are continually being revised to reflect the organic analysis of structure and agency.