“McDonaldization is the process by which the principles of fast-food restaurant are coming to dominate more and more sectors of American society, as well as of the rest of the world.” The five basic dimensions of McDonaldization process are efficiency, calculability, predictability, control, and the irrationality of rationality (Ritzer, 1996) . In India, the influence of fast food is more profound in the big cities and more subtle in small cities. In spite of the criticisms by nutritionist and from other spheres, there has been a widespread of fast food over the past few years. The public seems to turn a blind eye to it. McDonalidization has become global and it has even emerged in the sums of India. According to the Economist Intelligence Unit, the size of India’s fast food industry is expected to double in between 2013 and 2016, to $1.12 billion. This exponential growth of fast food industry has caught attention lately. The most worrying fact is that fast food is replac
This blog offers Mohan Dutta's reflections on the theoretical framework of the culture-centered approach, examining the interplays among Structure, Culture, and Agency in shaping marginalisation and the ways in which communities at the margins challenge structures. Writings on the blog are continually being revised to reflect the organic analysis of structure and agency.