Skip to main content

Who owns the stories from the "margins of the margins:" When culture-centered articulations collide with the status quo



In culture-centered processes of social change, communities at the "margins of the margins" narrate their stories as the anchors to organizing for structural transformation. 

The power of the CCA lies in the centering of these stories as the sites of change, with the sovereignty over the stories held by communities at the "margins of the margins." 

This process of sovereignty turns to the question, for what purposes are the stories being narrated. For advisory groups of community members at the "margins of the margins," the ownership of the stories is the basis for change. 

These stories are mobilized to organize for structural transformation.

When the problems identified by advisory groups of community members at the "margins of the margins" intersect with those occupying positions of power, they often unsettle these power structures. When the solutions created at the "margins of the margins" make their way into power structures, they are often undermined. The work of undermining community framing of problems and solutions often takes the form of erasing the agency of the community. How would the community really know? How can the community "really" create the solutions? Do they even know the evidence and the science? These are the usual questions asked by those in positions of power.

In the work of CARE, these collisions between solutions voiced by communities at the "margins of the margins" and those inhabiting power structures become distinctly visible when communities at the "margins of the margins" meet the non-governmental organizations (NGOs) sector or state bureaucrats. This collision renders visible the tenuous communicative inversions that hold up the engagement industry. Hegemonic states and neoliberal NGOs all want to engage, re-working the engagement to serve their hegemonic interests. 

The typical response of NGOs and bureaucrats in undermining community solutions is constituted amidst the theft of stories voiced by communities at the "margins of the margins." 

Even as NGOs and bureaucrats actively undermine community-led solutions, they do so through the co-optation of community stories. These stories are extracted to decorate colorful brochures and video products that project the image of engagement. The stealing of community stories, divorced from community ownership of solutions, is integral to the perpetuation of the engagement industry in the service of neoliberal capital.

NGO actors, often performing marginalized identities to craft common threads with communities at the "margins of the margins," will then claim, "these are our stories" to carry out the theft. For instance, the recruitment of a token BIPOC person into the hegemonic NGO sector is integral to the work of laying claim to stories from the "margins of the margins" by NGOs as our own. This co-optation of transformative community voices by professionalized NGOs is integral to the perpetuation of the status quo that underlies the marginalization of communities.

The transformative work of the CCA is rooted in safeguarding against the theft of community stories, to stop the ongoing piracy that is often ironically carried out by the settler colonial state through the co-optation of indigenous peoples and peoples of colour. It is here that community researchers, activists, advocates, and academics working with the CCA will have to continually agitate to ensure that it is the solutions voiced by and at the "margins of the margins" that are foregrounded as drivers of structural transformation, and not decontextualized stories lifted from community life by NGOs and bureaucrats to serve the market-driven expansionary logics of settler colonialism.

Popular posts from this blog

The Haka, the Hurt, and the Work We Owe

  The Haka, the Hurt, and the Work We Owe An Indian in Aotearoa reflects on resistance, complicity, and the solidarities we have yet to build Mohan Jyoti Dutta I watched the haka. I watched it several times, in fact. Each time, I tried to sit with what I was feeling before reaching for what I was supposed to think. Let me be honest about who I am in this conversation, because that matters. I am an upper caste, upwardly mobile Indian man. I am a professor at a university in Aotearoa. I carry the accumulated privileges of Brahminical socialisation, of English-medium education, of institutional access that was never designed for the communities I now write about and alongside. I say this not as confession but as orientation — because where you stand shapes what you see, and I have learned, through years of working with communities at the margins, that the refusal to name your own location is itself a colonial habit. The haka directed at Parmjeet Parmar did not offend me. It ...

Whiteness, NCA, and Distinguished Scholars

In a post made in response to the changes to how my discipline operates made by the Executive Committee of the largest organization of the discipline, the National Communication Association (NCA), one of the editors of a disciplinary journal Rhetoric and Public Affairs (RPA), Professor Martin J. Medhurst, a Distinguished Scholar of the discipline, calls out what he sees as the threat of identity (see below for his full piece published in the journal that he has edited for 20+ years, with 2019 SJR score of 0.27). In what he notes is a threat to the "scholarly merit" of the discipline, Professor Medhurst sets up a caricature of what he calls "identity." In his rhetorical construction of the struggles the NCA has faced over the years to find Distinguished Scholars of colour, he shares with us the facts. So let's look at the facts presented by this rhetor. It turns out, as a member of the Distinguished Scholar community of the NCA, Mr. Medhurst has problems with w...

The Substack and the Slur: How a Manufactured Crisis Toppled a Wahine Māori Political Editor

  The Substack and the Slur: How a Manufactured Crisis Toppled a Wahine Māori Political Editor On the architecture of the Aotearoa culture-war machine, and the danger it poses to a democracy heading into 2026 There is a particular cadence to the afternoon on which the career of a senior Māori journalist  at TVNZ is finished. It is unhurried. It begins with a tweet — in this case, a single image of a typed statement, posted by Maiki Sherman, the now-former political editor of TVNZ, on the afternoon of Friday, 8 May 2026, announcing that she had parted ways with the broadcaster. The post was terse, dignified, and final. As RNZ later reported , Sherman wrote that the scrutiny of the previous week had placed enormous pressure on her and rendered her role "untenable." The first wahine Māori to lead a major broadcaster's political team was gone. The story that finished her had not, ten days earlier, existed in any newspaper, on any wire, on any website you would consider mai...