Skip to main content

The reproduction of #Whiteness: The paradox of internationalization



The International Communication Association (ICA) has over recent years established an internationalization agenda. As a part of the leadership, I had an opportunity to witness this agenda as it developed.

Internationalization is seen as a way for diversifying the ICA beyond its US-centric roots in #Whiteness. Drawing on my experiences heading a department in Asia in a University that is deeply entrenched in the global rankings, I will argue that the agenda of internationalization articulated by ICA works alongside the orientation toward the Discipline from Asia as a space outside to reproduce #WhiteColonialism.

As Asian Universities have emerged on the global rankings games, the aggressive chase for rankings has translated into the upholding of journal rankings and impact factors as the basis of climbing the rankings charts. The deep and constant awareness of the rankings as the drivers of performance orients these Universities toward hiring and rewarding scholarship that is placed in the disciplinary journals. This translates into a broader culture of photocopying the normative protocols of the top disciplinary journals. Large scale incentives as well as mechanisms of punishment are put in place for not following these protocols.

What we end up with then are more articles in the top disciplinary journals, now from Asia (the elsewhere) that have replicated the #White disciplinary norms. Techniques of design, analysis, and write-up, photocopied to perfection, offer greater validity to the claims of #Whiteness.

The discipline, in the form of its associations such as the ICA, can now claim that it has internationalized while keeping the structures of #Whiteness intact. Uncritical internationalization thus can work precisely as a colonial tool, as the basis for reproducing #Whiteness across the globe.

With the norms, protocols, techniques, and forms of dominant scholarship intact, internationalization now enables the discipline to claim difference while perpetuating #Whiteness. #Whiteness has now found its anchors elsewhere in the world, across the spaces of Asia.

Any conversation on decolonization therefore has to begin by acknowledging #Whiteness and seeking to dismantle it at the center. This translates into revolutionizing the very norms and protocols of the discipline. Any form of tinkering, done with the agenda of accommodation, will further perpetuate the hegemonic structure.

Popular posts from this blog

The Haka, the Hurt, and the Work We Owe

  The Haka, the Hurt, and the Work We Owe An Indian in Aotearoa reflects on resistance, complicity, and the solidarities we have yet to build Mohan Jyoti Dutta I watched the haka. I watched it several times, in fact. Each time, I tried to sit with what I was feeling before reaching for what I was supposed to think. Let me be honest about who I am in this conversation, because that matters. I am an upper caste, upwardly mobile Indian man. I am a professor at a university in Aotearoa. I carry the accumulated privileges of Brahminical socialisation, of English-medium education, of institutional access that was never designed for the communities I now write about and alongside. I say this not as confession but as orientation — because where you stand shapes what you see, and I have learned, through years of working with communities at the margins, that the refusal to name your own location is itself a colonial habit. The haka directed at Parmjeet Parmar did not offend me. It ...
Read more

Whiteness, NCA, and Distinguished Scholars

In a post made in response to the changes to how my discipline operates made by the Executive Committee of the largest organization of the discipline, the National Communication Association (NCA), one of the editors of a disciplinary journal Rhetoric and Public Affairs (RPA), Professor Martin J. Medhurst, a Distinguished Scholar of the discipline, calls out what he sees as the threat of identity (see below for his full piece published in the journal that he has edited for 20+ years, with 2019 SJR score of 0.27). In what he notes is a threat to the "scholarly merit" of the discipline, Professor Medhurst sets up a caricature of what he calls "identity." In his rhetorical construction of the struggles the NCA has faced over the years to find Distinguished Scholars of colour, he shares with us the facts. So let's look at the facts presented by this rhetor. It turns out, as a member of the Distinguished Scholar community of the NCA, Mr. Medhurst has problems with w...
Read more

The Substack and the Slur: How a Manufactured Crisis Toppled a Wahine Māori Political Editor

  The Substack and the Slur: How a Manufactured Crisis Toppled a Wahine Māori Political Editor On the architecture of the Aotearoa culture-war machine, and the danger it poses to a democracy heading into 2026 There is a particular cadence to the afternoon on which the career of a senior Māori journalist  at TVNZ is finished. It is unhurried. It begins with a tweet — in this case, a single image of a typed statement, posted by Maiki Sherman, the now-former political editor of TVNZ, on the afternoon of Friday, 8 May 2026, announcing that she had parted ways with the broadcaster. The post was terse, dignified, and final. As RNZ later reported , Sherman wrote that the scrutiny of the previous week had placed enormous pressure on her and rendered her role "untenable." The first wahine Māori to lead a major broadcaster's political team was gone. The story that finished her had not, ten days earlier, existed in any newspaper, on any wire, on any website you would consider mai...
Read more